Camera
Company Set to Own The Snow as it Enters Canadian Market --
January
30, 2014 (Vancouver, BC) -- Snow Sports Canada announced today that it has
signed a groundbreaking partnership agreement with iON America, a world-leading
Point of View (POV) camera company, about to enter the Canadian marketplace. iON America is well established in the
American snow market, having just been the Official Camera Sponsor of the Dew
Tour in Breckenridge and signing on a number of high profile snow athletes as part of Team
iON. As the official camera of Snow
Sports Canada, iON cameras will be used for video capture, enhanced real-time review and performance feedback by technical staff and coaches involved in Canada’s premier
winter sports organizations.
“We
are very excited to announce iON America as the first corporate partner for
Snow Sports Canada,” says Steven Hills, Executive Director, Canada Snowboard.
“The support of the corporate community is key to success for Canada’s
athletes, and this multi-year commitment from iON will help drive financial
stability for the seven National Sports Organizations that form Snow Sports
Canada. This comes at a particularly exciting time as we are only a few days
away from the 2014 Olympic Winter Games in Sochi, where our athletes are poised
to own the snow.”
Snow Sports Canada is a unique and innovative
partnership of seven of Canada’s premier winter sport organizations that have
joined forces to support the overall development of winter sport in Canada. As a new marketing effort, Alpine Canada, the
Canadian Freestyle Ski Association, Canada Snowboard, Cross Country Canada,
Biathlon Canada, Ski Jumping Canada and Nordic Combined Canada have pulled
together to leverage their assets to offer a more cohesive option to Corporate
Canada and international brands.
“Coming
into the Canadian marketplace with this multifaceted partnership with Snow
Sports Canada is the ideal situation for iON Canada,” says Giovanni Tomaselli, Founder and CEO, iON America. “Leveraging seven of Canada’s
snow sport organizations while introducing our product into the market is
incredible. We know that Canada is the land of snow, and we can’t think of a
better way to reach winter sport enthusiasts who want to capture and
immediately share their snow experiences.”
“iON is all
about innovation and a desire to differentiate themselves, so breaking new
ground in Canada with this partnership is a perfect match,” says Bill Cooper,
Chief Operating Partner, TwentyTen Group, the Agency of Record for Snow Sports
Canada. “The potential for engagement with consumers through Snow Sports Canada
is extraordinary and iON is the first to harness this opportunity. We welcome
their vision to dive into blue water and we look forward to nurturing a
positive return on investment for both iON and the seven sports.
“The
sponsorship industry is changing rapidly. It is no longer sufficient to
approach corporate partnerships without strategy, integrated activation and a
powerful story-building platform by which to create a meaningful connection with
consumers. iON America is set to harness an incredible opportunity with Snow
Sports Canada, and the timing couldn’t be better with their athletes taking
centre stage in Sochi in a matter of days."
About
iON America
iON America pioneered the concept
of Shoot/Share™ Wi-Fi connectivity in point-of-view (POV) cameras with its aerodynamic
and fully-waterproof Air Pro, Speed Pro, Adventure and The Game lines. Designed
for pros and amateurs alike, iON cameras make it easy to capture and share
high-definition video and still images, with Wi-Fi connectivity and free cloud
storage. iON America’s experienced team has been involved in the
design, development and manufacturing of digital imaging products worldwide for
over 20 years. For more information, visit www.ioncamera.com and its social sites:
